Brisbane based ARA Financial is a young financial planning firm who approached us prior to their launch in early 2016. Since they were starting from scratch, they needed everything from logo to business cards, website to pull-up banners. Despite being in what’s known as a dry and old-fashioned industry, ARA was setting out to appeal to a much younger target market (namely millennials working in the health sector) and knew that a fresh approach would be needed when it came to brand development.
The name “Ara” was chosen by the founder as it was the name of the street she grew up on and was something she associated with stability and security. While she had no preconceived ideas about the logo design, she hoped it could somehow incorporate a path to represent the path to financial freedom. Much to her delight, the final design uses the centre of the A shape to depict a path moving forwards. Being a fan of black white imagery and wanting to use the black & white version of the logo, we chose a lime green highlight and pulled the style of the logo throughout the website, keeping it clean but interesting to the eye.
Founder, Vanora was thrilled with the result and extra chuffed to receive regular feedback from acquaintances and clients about the brand identity and assets. She says, “Revenge is one of those firms that are a bit like a cool new bar – you have to know someone that knows them, and its secret squirrel word of mouth referrals that gets them business. They produce the same quality product as one of the big firms but at an amazing price. Kat and Davide’s patience with helping me through the website process when faced with my laziness, and the mountains of red tape my industry throws around was amazing – they put Mother Theresa to shame. I have had nothing but rave reviews about my logo and branding – even other graphic designers I’ve met are impressed! I can’t thank them enough!”
You can read about our services in more depth via the links on this page, and when you’re ready to talk, head to our contact page to either shoot us a message or call us directly. Once we hear from you, we’ll send you a briefing form to fill out, then get back to you with a quote or to arrange a time to talk (if we require more information). We don’t list prices here because no two projects are the same, but in case you’re wondering, we tend to sit somewhere in the middle; pricier than web companies using mass-produced templates, and much more affordable than typical marketing and advertising agencies who charge a premium for their flashy inner-city offices. So while we’re not suited to someone looking to slap together something on the cheap, we are understanding of limited budgets and will always do our best to work something out that suits your situation.
