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Premium Tea Brand

90Degrees is a boutique tea business based on the Gold Coast, specialising in organic black tea blends in both traditional and new flavours. We were approached by the owner who wanted a complete re-brand – including name and logo – as she wanted to better appeal to their target market and be taken seriously, Australia wide. Not wanting to sit in the oversaturated earthy “hippy” tea space, the owner was looking to reach a higher-end market who appreciate the finer things in life and want to tea to genuinely taste good rather than just “be good for you”.